Global Marketing & Internet Marketing
Global Marketing explains that global marketing is essential for modern businesses. In an era when businesses (both large and small) can sell and deliver products and services to customers around the world in a matter of days, it's easy to forget the pre-digital market mechanisms and transportation trends. Global marketing involves planning, marketing, launching, and positioning of company's products and services in the global market.
Internet Marketing is important because it focuses on how customers make purchasing decisions. Reflecting the changing face of mass marketing, Internet marketing allows you to build relationships with customers and potential customers through regular, cost-effective, personalized communications. Internet advertising, also known as web-based marketing, is the most common way to promote a business or brand and its products and services in the digital world using methods that increase traffic, leads, and sales.
